Welcome to the


True Freedom

Small glimpses into a bigger picture.

John Eliason: Entrepreneur, Contrarian, Traveler

Asking “What is possible?” John starts conversations you wish more people were having.

He’s an author of two books, REWIRE: How to Grow Business in a Crazy World and Have a Great Time Doing It! and Breathing Space: Win More. Work Less.  He’s the Founder/CEO of First Financial USA (Voted, 8 years running Best Places to Work), REWIRE LAB (unlocking scientific shortcuts that catapult entrepreneurs to true freedom) and CONNECT (the only CRM built for true freedom).  He’s done all of this while living his best life along the way (traveling the world, coaching his kids sports and taking long walks on the beach with his wife).

“One of the only guys in the room who’s really living it.”

Robert Cooper, Ph.D., Neuroscientist, New York Times Bestselling Author, and high-performance strategist for business & Life.