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They said, "This is how it works." I found it wasn't.

One of the deepest personal dives I’d ever taken was after intense work with a celebrity peak performance coach. While you’re there it’s awesome! Now months later, I saw no measurable difference. Zero impact.

How’s that possible? How long do I have to wait?

I thought back over the years, spending heaps of money and loads of time searching for that magical system. While at the same time I traveled the world, raised a family, experienced hard knocks and built things that can adapt. That’s when I realized, “Wait a second!”

It’s not plugging into their magical system, that never quite works well enough-it’s the opposite, it’s individualized. We don’t arrive because click, boom and one day it all falls into place. When you begin to reset and tailor what you do to your own targets, values, priorities and goals–that’s when it happens. We arrive because it’s a personal experience and it changes daily. Yeah, it would be great if the secret magic formula worked, but it’s not a formula, it’s individualized, then it works.

It’s not out there, it’s in here–inside me and inside you. Unlock your version of true freedom.

I'm in my own race now.

– John Eliason, Founder

Here’s what I’ve done, what could you do?

First Financial

My first multi-million dollar business–started from scratch.

Rewire Book

My first book. How to grow business in a crazy world.


I couldn’t get free with any of the other CRM’s, so I built the solution.


Stepping off the grid all over the world.

Real Estate

Real estate investing, including vacation rentals at the beach.

Breathing Space Book

The power to shape your best life – starting now.